Facial Serums

Why Use Facial Serums in Your Skincare Routine?

Unlike creams or moisturisers, facial serums are packed with active ingredients in a lightweight texture that penetrates quickly. They deliver a higher concentration of ingredients like hyaluronic acid, vitamin C, peptides, and niacinamide to target concerns precisely. Whether your skin is prone to dryness, acne, or pigmentation, there’s a serum that fits into your routine.

For example, our skincare for pigmentation and dark spots collection offers serums designed to brighten uneven tone and reduce the appearance of dark spots. These formulas work best when used consistently and combined with other products that complement your skin type.

How to Choose the Right Facial Serum

When selecting a facial serum, consider your primary skin concern:

• Hydration: Choose a serum with hyaluronic acid to replenish moisture.
• Anti-ageing: Look for serums with peptides and antioxidants to smooth fine lines and support collagen production.
• Brightening: Opt for serums with vitamin C or licorice extract to improve dullness and pigmentation.
• Acne-prone skin: Try serums with niacinamide or salicylic acid, such as those in our skincare products for acne-prone skin, to clarify and balance the skin.

A serum works best when applied to clean, toned skin. Start with a gentle cleanse and toner before applying a few drops of serum, then follow with a moisturiser to seal in the active ingredients. For extra hydration or targeted benefits, consider pairing with one of our face masks once or twice a week.

How to Incorporate Facial Serums into Your Daily Routine

Using a serum effectively is all about timing and layering. Here’s a simple guide:

1. Cleanse thoroughly with a gentle cleanser.
2. Tone your skin to prepare for absorption.
3. Apply the serum, focusing on areas of concern.
4. Follow with a moisturiser from our moisturisers and face creams to lock in hydration and benefits.
5. Add eye care products from our eye care range to complete the routine and target under-eye issues like puffiness and dark circles.

For those new to serums, try our skincare samples to test different formulas and find what works best for your skin.

Tips for Getting the Most Out of Your Facial Serum

• Apply to slightly damp skin to enhance absorption.
• Use sparingly, as a few drops are often enough to cover the face and neck.
• Layer serums with complementary products but avoid mixing too many active ingredients in one routine.

• Be consistent, as long-term use yields the best results.

   

FAQs About Facial Serums

1. What is a facial serum used for?

A facial serum is used to deliver concentrated ingredients like antioxidants, vitamins, or hydration directly into the skin. Facial serums are typically lightweight and absorb quickly to target specific skin concerns such as dryness, fine lines, or dark spots.

2. Can facial serum replace moisturiser?

No, facial serum cannot replace moisturiser. A facial serum targets specific skin concerns, but a moisturiser is needed to seal in hydration and protect the skin barrier.

3. How often should I use a facial serum?

You should use a facial serum once or twice a day, depending on your skin’s needs and the product’s instructions. Consistent use of facial serum helps improve the overall appearance and health of your skin.

4. Can I use facial serum on oily skin?

Yes, you can use facial serum on oily skin. Look for a lightweight, non-comedogenic serum that hydrates and balances oily skin without clogging pores.

5. What’s the best time to apply facial serum?

The best time to apply facial serum is after cleansing and toning but before moisturising. Applying facial serum on clean skin ensures that the active ingredients penetrate deeply and work effectively.